ABOUT ME
EXPERIENCE
LIPSY
SENIOR INTEGRATED DESIGNER
MAR19 - DEC23
I quickly gained recognition as Senior Designer and was promoted to the role of Interim Lead. Here I managed a team of up to 5 designers and freelancers. My responsibilities included conceptualising campaigns and producing 'style packs' to ensure consistency across all assets, when artworked by junior members of the team. I oversaw project briefs and approved all final designs to guarantee a timely delivery and high-quality output.
- Developed responsive HTML emails and homepage layouts
- Executed social media marketing campaigns
- Designed engaging Instagram stories
- Created large-scale printed graphics and window displays
- Produced in-store point-of-sale materials
LITTLE MISTRESS GROUP
SENIOR GRAPIC DESIGNER
SEP14 - APR17
This role began with me developing a brand identity and guidelines for each of the Little Mistress Groups brands - Little Mistress, Paper Dolls and Girls on Film. I ensured there was a consistent brand aesthetic across all comms channels for each brand
- Designed & built responsive email
and homepage designs
- Produced social media campaigns
- Collated imagery for wholesale
lookbooks
- Designed and artworked magazines, in store POS, along with the designs of clothing labels, swing tags and packaging
FREELANCE
CLIENT LIST
BOOHOOMAN
GRAPHIC DESIGNER
MAR24 - JUN24
- Social content design
- Email design
CULT LDN
GRAPHIC DESIGNER
DEC23 - APR24
SALLY HANSEN
- Social content design
- Packaging design
- Email design and building
- Artworking
B. THE COMMS AGENCY
GRAPHIC DESIGNER
FEB19 - MAR19
DARE2B
SARAH CHAPMAN
- Social content design
- Artworking, store windows & POS
TKMAXX
GRAPHIC DESIGNER
NOV18 - FEB19
- Email & homepage design
THE WHITE COMPANY
DIGITAL DESIGNER
OCT18 - NOV18
- Email design
MCARTHURGLEN
GRAPHIC DESIGNER
SEP18 - OCT18
- Building and coding fully responsive HTML emails & homepage designs
RADLEY
ARTWORKER
AUG18 - SEP18
- Store window displays & POS
I’m a multichannel designer with over a decade of experience. I have worked with leading global brands within the fashion and beauty industries.
My approach brings energy and
imagination through elegant problem solving. Working with my clients, I have defined and developed their brands through purposeful and compelling visual identities and experiences across both print & digital platforms.
I am a strong conceptual thinker, clear communicator and my work is carried out with thorough attention to detail.
QUALIFICATIONS
UNIVERSITY OF THE
ARTS LONDON
Advanced InDesign
UNIVERSITY FOR THE CREATIVE ARTS
BA (Hons) Graphic Design
NORWICH CITY COLLEGE
BTEC National Diploma
Graphic Design
SKILLS
PHOTOSHOP
ILLUSTRATOR
INDESIGN
AFTEREFFECTS
SKETCH
FIGMA
DREMWEAVER
PITCH
POWERPOINT
NEW LOOK
SENIOR DIGITAL DESIGNER
APR17 - JUL18
In this role, I managed a team of 3 junior designers and mentored them through New Look’s development programme. I project managed the BAU side of New Look’s digital design, ensuring briefs are fulfilled on time and aligned with printed assets for windows displays and POS.
I liaised with trade and content teams to produce design briefs for captivating homepage wireframes and fully responsive marketing emails. I worked closely with UX, UI and developers, to create responsive wireframes to refine the customers journey. By implementing engaging enhancements to the site, I helped navigate the customer to flow seamlessly from homepage, seasonal campaigns to product landing pages and on to checkout.
COLLECTIVE APPAREL
MENSWEAR DESIGNER
JUL12 - DEC13
I was solely accountable for the designs of 3 high-street menswear accounts. From initial concept to final production, I crafted print collections and maintained strong relationships with both buyers and clients, as well as factories, ensuring that all requirements were met within specific cost parameters and to the highest quality standards.
My work involved creating a variety
of designs such as illustrations,
all-over prints, placement prints, sublimation prints, as well as appliqués and jacquards. I also developed and presented new
CAD designs for t-shirts, polos,
and sweatshirts. Additionally,
I conducted store assessments, sought out new materials and printing techniques to consistently deliver fresh and innovative ranges.
ELEMIS
- POS
- Artworking
FRASERS
- Window display design
- Website design
REVOLUTION BEAUTY
- Presentation design
MILANI
- Presentation design
TOMS OF MAINE
- Social content design