Lipsy SS23 New Horizons Campaign

Visual identity guidelines and creatives for the SS23
New Horizons campaign for Lipsy.

Above is the Instagram story I designed for the launch of the SS23 New Horizons campaign. Visual identity guidelines

Above is the visual identity guidelines which lead the creative team on all digital and print assets, this ensured a coherent execution of the campaign.

Email design for the launch of the campaign.

Instagram feed layout.