Millie Mackintosh x Lipsy

AW23 Party Wear

During my time working at Lipsy, I managed numerous partnerships with celebrities. Millie Macintosh launched several collections, including this AW23 party wear campaign.

I had a significant role in ensuring the campaign's consistency across various platforms, starting from the initial concept to social platforms and marketing assets. By creating a 'Style Pack,' I established specific guidelines for other designers to follow, maintaining the campaign's cohesion.

Below are Instagram stories I designed for the launch of the AW24 Millie Mackintosh collaboration

Below is the email I designed, that went out to Lipsy customers for the launch of their collaboration with Millie Mackintosh.