Millie Mackintosh x Lipsy
AW23 Party Wear
During my time working at Lipsy, I managed numerous partnerships with celebrities. Millie Macintosh launched several collections, including this AW23 party wear campaign.
I had a significant role in ensuring the campaign's consistency across various platforms, starting from the initial concept to social platforms and marketing assets. By creating a 'Style Pack,' I established specific guidelines for other designers to follow, maintaining the campaign's cohesion.
Below are Instagram stories I designed for the launch of the AW24 Millie Mackintosh collaboration
Below is the email I designed, that went out to Lipsy customers for the launch of their collaboration with Millie Mackintosh.